Strategic and Purposeful
I'm a strategic marketer that helps to drive compelling stories and build connections with users, consumers and partners. I've worked with big global Fortune 500 companies, but I've also worked in and with start-ups, early stage and late stage.
Experienced in building Content Campaigns, organic and paid socials, PR, brand messaging and growth marketing.
I'm experienced, flexible, and agile.
Long term vision with tactical solutions for day to day growth. Start with "why" and build structures needed for growth.
My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results. Contact me to find out how I can help today.
Content Planning and Execution
Campaigns, blogs and video. Oh my!
The right content strategy makes all the difference. Good content makes your brand come alive and relevant to the right consumers. Every customer needs something a little different - let's get together and figure out what your plan should look like.
Counsel & Advising
The Path to Success
There's no one size fits all here. Businesses all need something a little bit different. Book an introductory meeting today to learn more about how I can make your business thrive.
Brands and Companies I've had the priviledge of helping
Articles that I've written...and what I think!
How to Make a Retail Pop-up Shop Successful
How Hashtags and Selfies Help Your Bottom Line
Experts Dispute Walmart's Wisdom In Raising Online Prices
Private Label Blindsides
The Choice of a New Generation
Building a Healthy Campaign
Feb 23, 2017
Why Do Your Job When Influencers Can Do It For You?
Podcasts & Other Media
CoHost of This Commerce Life
A voice for small business. 126 episodes and counting! Currently focused on how Covid affects retailers
Pet Retail Series with Phil Chang - Marketing, Brand Vision, Mom & Pop Brick & Mortar and of course, Chewy.com
Covering all the bases with retail and manufacturing in the time of COVID19 with Phil Chang otherwise know as Retail Phil.
Webinar: Security & Privacy. Two competing priorities
A Look at modern day requirements for the modern day worker
Security, protecting the company, protecting the worker
Privacy. What a company needs, and what a worker wants to keep private
Can they co-exist? Finding ways to move forward with both security and privacy
20 Minutes of Influence
How Bark disrupted pet retail with a great customer experience…for dogs
Repeat Customer podcast, episode 7
The Next Generation of Commerce + Community
Former Host of Hubba Radio / Shelfspace
Host of Hubba' Retail Radio
Global Pet 2021:
Marketing Plans and Execution
This session is about execution on marketing strategies, making some adjustments to the environment we're in today, and how to evaluate when things need to change or evolve.
How to ensure that you manage to keep your priorities and growth targets in focus.
Global Pet 2020:
Learn how to build a great experiential moment and make money at it
Presented on Feb 27th with Kenny Vannucci (@kootenayborn)
Everyone is talking about experiential marketing. In this session, start with your in-store (virtual or brick and mortar) experiential opportunities and learn how to build it with return on investment in mind. Surprise and delight for the consumer doesn’t mean losing money for you the retailer.