retailPhil
Strategist, Speaker, Consultant
About Me
Strategic and Purposeful
I'm a strategic marketer that helps to drive compelling stories and build connections with users, consumers and partners. I've worked with big global Fortune 500 companies, but I've also worked in and with start-ups, early stage and late stage.
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Experienced in building Content Campaigns, organic and paid socials, PR, brand messaging and growth marketing.
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I'm experienced, flexible, and agile.
Brand Strategy
Long term vision with tactical solutions for day to day growth. Start with "why" and build structures needed for growth.
My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results. Contact me to find out how I can help today.
Content Planning and Execution
Campaigns, blogs and video. Oh my!
The right content strategy makes all the difference. Good content makes your brand come alive and relevant to the right consumers. Every customer needs something a little different - let's get together and figure out what your plan should look like.
Counsel & Advising
The Path to Success
There's no one size fits all here. Businesses all need something a little bit different. Book an introductory meeting today to learn more about how I can make your business thrive.
Valued Clients
Brands and Companies I've had the priviledge of helping
Aside from being a perpetually positive, energetic, and compassionate human being, Phil is a marketing MACHINE!! Phil is able to do the work of a team of five. He is a marketing Swiss army knife – able to produce high quality content at dizzying speed, delegate, organize cross-functional teams, and call on his many skills as a seasoned marketer to weave together and deliver interesting, cohesive value stories that create gravity in the market and drive sales leads.
Phil has helped us build content that we need to communicate the benefits of our business. He's a creative and collaborative partner that is willing to spend the time thinking about different ways to reach our audience. He's helped us with blog posts, webinars and press releases.
He's a great resource to have and to be able to call on whenever we need the extra hands!
Andy Reed, Nymi
Yulia Vasilyeva, Intelocate
Articles that I've written...and what I think!
RetailWire Contributor
Since 2017
05/11/2020
03/16/2020
09/17/2019
How to Make a Retail Pop-up Shop Successful
03/27/2019
07/09/2018
12/14/2017
How​ ​Hashtags​ ​and​ ​Selfies Help​ ​Your​ ​Bottom​ ​Line
10/02/2017
Experts Dispute Walmart's Wisdom In Raising Online Prices
11/21/2017
Private Label Blindsides
08/14/2017
The Choice of a New Generation
04/19/2017
Building a Healthy Campaign
Feb 23, 2017
Why Do Your Job When Influencers Can Do It For You?
02/15/2017
03/21/2018
Podcasts & Other Media
CoHost of This Commerce Life
A voice for small business. 126 episodes and counting! Currently focused on how Covid affects retailers
Pet Retail Series with Phil Chang - Marketing, Brand Vision, Mom & Pop Brick & Mortar and of course, Chewy.com
Covering all the bases with retail and manufacturing in the time of COVID19 with Phil Chang otherwise know as Retail Phil.
Webinar: Security & Privacy. Two competing priorities
A Look at modern day requirements for the modern day worker
Security, protecting the company, protecting the worker
Privacy. What a company needs, and what a worker wants to keep private
Can they co-exist? Finding ways to move forward with both security and privacy
20 Minutes of Influence
How Bark disrupted pet retail with a great customer experience…for dogs
Repeat Customer podcast, episode 7
The Next Generation of Commerce + Community
Former Host of Hubba Radio / Shelfspace
Host of Hubba' Retail Radio
