retailPhil
Strategist, Speaker, Consultant
About Me
Strategic and Purposeful
I'm a strategic marketer that helps to drive compelling stories and build connections with users, consumers and partners. I've worked with big global Fortune 500 companies, but I've also worked in and with start-ups, early stage and late stage.
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I'm experienced, flexible, and agile.
Brand Strategy
Long term vision with tactical solutions for day to day growth
Content Planning and Execution
Campaigns, blogs and video. Oh my!
Counsel & Advising
The Path to Success
Valued Clients
Brands and Companies I've had the priviledge of helping
Places that I've been
(and what I think!)
RetailWire Contributor
Since 2017
How to Make a Retail Pop-up Shop Successful
03/27/2019
07/09/2018
12/14/2017
How​ ​Hashtags​ ​and​ ​Selfies Help​ ​Your​ ​Bottom​ ​Line
10/02/2017
Experts Dispute Walmart's Wisdom In Raising Online Prices
11/21/2017
Private Label Blindsides
08/14/2017
The Choice of a New Generation
04/19/2017
Building a Healthy Campaign
Feb 23, 2017
Why Do Your Job When Influencers Can Do It For You?
02/15/2017
03/21/2018
Podcasts
CoHost of This Commerce Life
A voice for small business. 75 episodes and counting!
20 Minutes of Influence
How Bark disrupted pet retail with a great customer experience…for dogs
Repeat Customer podcast, episode 7
The Next Generation of Commerce + Community
Host of Hubba Radio, now Shelfspace
Host of Hubba' Retail Radio
Files
Download Now
Global Pet 2020:
Learn how to build a great experiential moment and make money at it
Presented on Feb 27th with Kenny Vannucci (@kootenayborn)
Everyone is talking about experiential marketing. In this session, start with your in-store (virtual or brick and mortar) experiential opportunities and learn how to build it with return on investment in mind. Surprise and delight for the consumer doesn’t mean losing money for you the retailer.
Global Pet 2020:
A Marketing Plan. Not just socials.
Presented February 28th
Businesses are focused on social media, but is done properly, your content is used for more than just social media. It should drive a whole communication strategy.